21st of May, 2013
The "Product", if you could call it that considering the insane ideas my fellow classmates had, we created today ran into several restrictions when it came to making a game, such as limiting is age restriction due to the higher ups saying so, a character being shifted due to copyright and its genre being changed due to a loss in interest in that genre.
Classification is the recommended buying age for a product, which all shops that sell media must adhere to. The PEGI ratings, which are used in Britain, are PEGI 3 (Ok for little kids, light, practically non-existent themes), PEGI 7 (Some light form of violent content and swearing), PEGI 12 (Definitely some strong action, but nothing explicit, plus light swearing and a little sexual content, possibly some form of drug use, but mainly made-up stuff), PEGI 16 (High amounts of violence and swearing, some kind of sexual content, also various other themes like drug use and fear), and finally PEGI 18 (Almost explicit levels of Violence, Language and Sexual content, also many additions included like tobacco use, drug use, fear and gambling). It is through these ratings that parents, employees and shoppers themselves can see if they're old enough.
Copyright is a procedure that allows a person or company to keep control of a character or place and not allow other people to use that copyright unless they're given permission. For instance, if Team Fortress 2 wanted to use "Steve?" for a new character item, they would have to get permission from Mojang, who control the copyright. This applies for most items within copyright, so that people don't make profit off of their assets, however, free or fanmade items (Like a Steve? skin for Garry's Mod) are usually exempt.
Audience Preferences affect the market, helping game designers make their product seem more appealing. Using Market Research within the predefined "Target Demographics", people can learn which was a certain group of people would swing towards. For instance, gamers who play on consoles may prefer more arcade FPS's like Call of Duty, while PC gamers may like more of a tactical FPS like Counter Strike.
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