1st of May, 2013
Valve
Steam
Bungie
343 Industries
Mojang
Activision
Ubisoft
Rocksteady
Square Enix
Marvel
DC
Image
Universal
Rockstar
Valve: Has made a great deal of good games (Portal, Counter Strike, Half Life), and their Steam service is truly revolutionary.
Mojang: Created Minecraft, one of the most successful Indie games of all time, if not the most successful.
9th of May, 2013
The company I have chosen is 343 Industries.
They have created Halo 4, which is one of the best FPS games available on the Xbox360, as well as being solely committed to its development.
My poster will promote Halo 4.
Poster Analysis
The image shown is of the iconic Master Chief looking towards the viewer while a lit-up section of the Forward Unto Dawn wreck is in the background. This image was chosen due to the Master Chief being a well known character around console gamers, so by just having him standing at the forefront with little else behind him outside of the wreck, people can instantly tell that the poster is about Halo. As for people who have never seen or heard of Halo, this image is more heroic than iconic, showing off a heroic man in space armour standing defiant against something off screen. Because of that, viewers feel a sense of heroism and bravery when viewing the poster, which in turn makes them want to pick up the game.
The background isn't much to look at, it just being a gigantic mess of metal parts flying all over the place, with the chief standing in front of it all. To people who haven't seen the series, that's all it will look like, but to people who have played the games, they can easily tell that its the wreckage of the Forward Unto Dawn from Halo 3 that he's standing in.
Very little information is given in terms of text, with the biggest amount of it coming from the title of the game itself. There are some little pieces in the corners, showing that its for the Xbox360, developed by 343 industries and also showing who had created the poster, but outside of that, there is very little text.
The most prominent colours given in the poster are Green and Blue, with the green coming from the Master Chief's armour and the blue from the background.
Idea Brainstorm
Mood board
Work-in-Progress Logo (90% done)
Finished Logo
When it came to creating the logo for the company, I started off by sketching out various versions of the logo that came to mind, before deciding on which logo to make. I then took a photo of it and then uploaded the sketched photo into Photoshop. Using the paintbrush and pen tools, I drew over the original lines and fleshed it out before adding colour to my design. The dot in the i is a forerunner symbol, which ties into the product the company creates.
Final Image:
Sketch:
Final Poster Design:
343 industries Web Banner:
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